Origins When a prominent study was released in the 1950s linking smoking to lung cancer, it presented Philip Morris, the manufacturer of the Marlboro brand of cigarettes, with a dilemma many consumers were concerned enough about the health issues associated with smoking to want to switch to filtered cigarettes (which were perceived as safer), but many men viewed filtered cigarettes and the Marlboro brand in particular, which had originally been marketed as a woman’s product, advertised as being mild and ladylike and featuring a red band around one end to disguise lipstick stains as too feminine. Philip Morris’ response to this issue was to reposition Marlboro as a men’s cigarette promoted via advertisements featuring strong masculine figures, and the rugged ‘Marlboro Man’ cowboy became one of the most prominent advertising icons of the mid twentieth century, propelling Marlboro from a niche brand to the world’s best selling cigarette.

The visibility of the Marlboro Man as an icon has diminished greatly in the U.S. since its peak in the 1960s and 1970s, however, as increasing evidence linking cigarette smoking to a variety of medical ailments has caused the prevalence of smoking to decline and prompted the passage of restrictions limiting the media in which cigarettes could be advertised. Many anti smoking advocates have since cited claims that “the Marlboro Man died of lung cancer” as an apt irony highlighting the dangers of smoking, a literal death foreshadowing the eventual demise of the product the Marlboro Man helped prompted to many millions of consumers.

Any claim about “the” Marlboro Man is somewhat indefinite, though, as many different men have portrayed the rugged looking cowboys featured in Marlboro cigarette advertisements since 1954. An Oklahoma native named Darrell Winfield was the main Marlboro Man from the mid 1970s onwards, but dozens of other men (many of them “real” cowboys) have also modeled for television commercials, magazine and newspaper advertisements, billboards, and other advertising materials promoting Marlboro brand of cigarettes over the last sixty years. A few of those men, all long time smokers, have died of diseases of the lungs

• Wayne McLaren, who posed for some promotional photographs on behalf of Marlboro in 1976, succumbed to lung cancer at age 51 on 22 July 1992. McLaren was a former professional rodeo rider who appeared in small parts in various television series and movies (primarily Westerns) throughout the 1960s and 1970s, and he modeled for print advertising between acting jobs in the mid 1970s, including a Marlboro campaign in 1976. McLaren, who had a pack and a half a day smoking habit, was diagnosed with lung cancer at age 49. Despite chemotherapy, the removal of one lung, and radiation treatments, the cancer eventually spread to his brain and killed him. After learning he had cancer, McLaren embarked on an anti smoking campaign that included the production of a commercial described as follows
  

  Marlboro marijuana cigarettes

  Marlboro lights 100s cigarettes – reviews for marlboro cigarettes online
  
  The latest fake news story to go viral claims that, due to the legalization of marijuana in Colorado, Philip Morris has decided to start selling Marlboro Marijuana Cigarettes, marketed under the brand name “Marlboro M”.

  The fake news story was posted on the satire site “Abril Uno” on January 21st. From the article
  Phillip Morris, the world s biggest cigarette producer, announced today that they will join the marijuana legalization bandwagon and start producing marijuana cigarettes. Marketed under the brand Marlboro M , the cigarettes will be made available for sale through marijuana licensed outlets in the state of Colorado, and the state of Washington when it becomes commercially legal there later this year…

  Since only tobacco products are currently banned in advertisements and promotions in the United States, Phillip Morris also has set aside a huge $15 billion advertising budget just to promote the new Marlboro M and are now negotiating with major networks and publishers, to start marketing the product to consumers in the beginning of 2015…

  Phillip Morris shares hit an all time high on the marijuana news and shot up to $998.00 from $83.03 just a few hours after the announcement went public.
  It seems like more and more fake news sites are popping up every day. For instance, Abril Uno (which is Spanish for April 1st, i.e. April Fool’s Day) only came into existence on January 14, according to the whois data. And less than two weeks later, they’ve already got a viral story.

  On the subject of marijuana cigarettes, the Legends & Rumors site notes that back in the 1960s and early 70s a rumor circulated alleging that the big tobacco companies were eagerly anticipating the day when pot would be legal, and that many of them had already registered names for their planned marijuana cigarettes. In March 1971 tobacco company executives sent letters to Rolling Stone magazine denying these rumors.