All Kool cigarettes are menthol flavored.

  • Kool Filter Kings (Full Flavor) (Kings) Soft, Box
  • Kool Super Longs (Full Flavor) (100’s) Soft, Box
  • Kool Blue (Milds) Kings and 100’s Box
  • Kool XL (Wides) Green (Full Flavor) Kings Box
  • Kool XL (Wides) Blue (Milds) Kings Box
  • Kool Freezing Point
  • Kool Midnight Blast
  • Kool Mild

Marketing edit

Kool cigarette advertising began with the character of “Willie” the penguin who was portrayed as several different professions, among which were a doctor, a soldier and a chef. In the early 1960s, the image of the cartoon penguin was no longer used, and Kool instead began marketing their cigarettes by linking the cool taste of menthol to cool outdoor scenes portraying water or snow. 1 In the newest Kool ads, male/female encounters and sports references are prominent. Former Kool Models include Steve Tyler.

In 1971, Kool initiated an advertising campaign where consumers could mail order a Snark sailboat with the Kool logo on the sail for $88 (later $99) along with one KOOL carton flap including delivery. The sailboats retailed at the time for $120. As one of KOOL’s highest scoring ads, the company received over 18,000 orders for “Sea Snarks” in 1971. 2 The Snark/Kool campaign won a national POPI award (given by the Point of Purchase Institute) as the most creative and inventive ad of 1971. 3 The KOOL Snark promotion was repeated in 1972, adding option payment through charge cards and again in 1975 for $139.

References edit

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