Light Cigarettes Lawsuits, Lawyers Misleading Advertising, Inappropriately Marketed, Marlboro Lights, Camel Lights, Kool Lights, Merit Lights, Winston Lights, No Lower Nicotine Level

Stamped Complaint against Phillip Morris U.S.A., Inc. 12/17/08

Stamped Civil Cover against Phillip Morris U.S.A., Inc. 12/17/08

Stamped Summons against Phillip Morris U.S.A., Inc. 12/17/08

Millions of Americans smoke “low tar,” “mild,” or “light” cigarettes, believing those cigarettes to be less harmful than other cigarettes. Many of these cigarettes very falsely marketed as “safe” or “harmless”. However, new evidence shows that these so called “safe” cigarettes are just as dangerous as regular cigarettes. In a study by the National Cancer Institute (NCI) titled Risks Associated with Smoking Cigarettes with Low Machine Measured Yields of Tar and Nicotine , national scientific experts conclude that evidence does not indicate a benefit to public health from changes in cigarette design and manufacturing over the last 50 years.

“This report was made possible by the work and cooperation of scientists throughout the country,” said Scott Leischow, Ph.D., chief of the NCI Tobacco Control Research Branch. “The monograph clearly demonstrates that people who switch to low tar or light cigarettes from regular cigarettes are likely to inhale the same amount of cancer causing toxins and they remain at high risk for developing smoking related cancers and other diseases.” This monograph is the 13th volume in NCI’s Smoking and Tobacco Control Monograph Series, which began in 1991.

The study describes several reasons why the levels of tar and nicotine measured by the FTC method do not reflect actual tar and nicotine delivery to the smoker. The filters in low tar/low nicotine cigarettes often include vent holes which, when open, allow air to enter and dilute the smoke. However, many smokers cover these holes with their lips and fingers. In contrast, when tested by a machine, the holes are unobstructed, and artificially low measurements of tar and nicotine are obtained.

Additionally, smokers who switch to light cigarettes from regular cigarettes “compensate” for the lower nicotine level by inhaling more deeply taking larger, more rapid, or more frequent puffs or by increasing the number of cigarettes smoked per day. As a result, smokers cancel out any potential benefit of smoking a “low tar” cigarette.

The following brands of light cigarettes have all been inappropriately marketed

  • Marlboro Lights
  • Camel Lights
  • Kool Lights
  • Merit Lights
  • Winston Lights
  • Salem Lights
  • Newport Lights
  • Now
  • Vantage
  • Carlton
  • Misty Lights
  • Capri Lights
  • Cambridge Lights
  • GPC Lights
  • Doral Lights
  • Virginia Slims Lights
  • Benson & Hedges Lights
  • Parliament Lights
  • Kent III Lights
  • Luck Strikes Lights
  • True Lights

Legal Help For Victims Affected By Light Cigarettes

If you have been diagnosed with an illness associated with smoking light “safe” cigarettes, please fill out the form at the right for a free case evaluation by a qualified attorney or call us at 1 800 YOURLAWYER (1 800 968 7529).

The marlboro myth

Marijuana vs cigarettes
However, I have some critical thinking toward the Marlboro advertisements. One is that since the Marlboro has strong emphasis on male consumers, if, one day, the company wants to sell cigarettes for female, it will be a big challenge. If they do not want to change their style of advertisements, they may narrow down their consumers. The trite advertisements would not attract people s attention in the future. My another opinion is that no cowboys in the advertisements are smoking. We can think that the cowboys are so powerful and healthy because they do not smoke at all. The cowboy in the advertisement can be the one who gives the Surgeon General’s Warning.

Although the Marlboro cigarette has successfully created its American heroic cowboy myth, people still keep the right to believe or not to believe. No matter what type of the cigarette is, smoking is evidently pernicious. I hope that people can resist the attraction of those false images, and refuse smoking, like a real hero.