Lucky Strike cigarettes are a brand that is one of the oldest cigarette brands dating back to 1871. In 1905, it was acquired by the American Tobacco Company (ATC), which later became British American Tobacco. So, the history of Lucky Strike cigarettes began in the 19th century. In the famous “tobacco” state of Virginia in 1871, R.A. Patterson registered it for sale … no cigarettes, they will be invented a little later.

The legend is that R.A. Patterson bought a tobacco factory that was badly damaged by a fire, which in turn was the result of a strike / strike (Strike). The tight-fisted new owner did not throw away the burnt tobacco, but mixed it with the usual one, unexpectedly getting a new taste. The name for the mixture was ambiguous.

In 1929, the manufacturers of Lucky Strike cigarettes even organized the “Freedom Torch” feminist parade, during which women marched through the central streets of New York, proudly holding green packs of these cigarettes over their heads.

All of this quickly yielded results. Lucky Strike cigarettes took the lead, leaving behind even such a monster of the tobacco industry as Camel, and taking almost 40% of the market.

The dark green tutu changed color to white in 1942 under the slogan “Lucky Strike Green has gone to war”. The company attributed the packaging change to the fact that they used copper and chrome, which were needed during World War II. In fact, the color of the packaging was changed to make it more modern and more attractive to women (market research showed that green packaging was not attractive enough for women who then became active consumers of tobacco products). The war has become a great cover to make packaging more attractive and at the same time more patriotic.

1997 British American Tobacco bought the Tyrell Formula 1 team, the team was later bought by Honda and until the end of the 2006 season the Lucky Strike logos were present on the cars.

R. J. Reynolds continues to produce non-filter Lucky Strike cigarettes. In 2007, a new “double” package appears, where 7 cigarettes were separated from the rest. In the same year, the commercial starred He Pingping, the smallest man on the planet.

In 2009, the British packaging changes the classic red “light” Lucky Strike cigarettes circle to a blue one to make it easier for consumers to distinguish strong from light.