Phillip Morris International markets cigarettes, 18 snus, 18 and Heatsticks under the Marlboro brand. 19 They come in the following varieties of flavor and packaging

International cigarette varieties edit

Philip Morris International organised Marlboro products into three divisions Flavor line, which are original red/full flavor cigarettes, Gold line are former lights and Fresh line comprises flavoured cigarettes. 20 21 22 23 24

  • Flavor line
    • Marlboro Red
    • Marlboro Core Flavor
    • Marlboro Flavor Mix
    • Marlboro Filter/Flavor Plus
    • Marlboro Beyond
  • Gold line
    • Marlboro Gold Original
    • Marlboro Gold Touch
    • Marlboro Gold Edge
    • Marlboro Gold Advance
    • Marlboro Gold Beyond
  • Fresh line
    • Marlboro White Menthol
    • Marlboro Black Menthol
    • Marlboro Fresh
    • Marlboro Ice Blast
    • Marlboro Blue Ice

American cigarette varieties edit

  • Marlboro box, 25’s box, soft pack
  • Marlboro 100’s box, soft pack
  • Marlboro Eighty Threes box
  • Marlboro 72’s box
  • Marlboro Red Label box, soft pack
  • Marlboro Red Label 100’s box, soft pack
  • Marlboro Gold Pack box, 25’s box, soft pack
  • Marlboro Gold Pack 100’s box, soft pack
  • Marlboro Gold Pack 72’s box
  • Marlboro Silver Pack box
  • Marlboro Silver Pack 100’s box
  • Marlboro Silver Pack 72’s box
  • Marlboro Blend No. 27 box, soft pack
  • Marlboro Blend No. 27 100’s box
  • Marlboro Virginia Blend box
  • Marlboro Virginia Blend 100’s box
  • Marlboro Southern Cut box
  • Marlboro Black box
  • Marlboro Black 100’s box
  • Marlboro Edge box
  • Marlboro Special Blend Red box
  • Marlboro Special Blend Red 100’s box
  • Marlboro Special Blend Gold box
  • Marlboro Special Blend Gold 100’s box
  • Marlboro Menthol box, soft pack
  • Marlboro Menthol 100’s box
  • Marlboro Menthol Green Pack 72’s box
  • Marlboro Menthol Blue Pack box
  • Marlboro Menthol Blue Pack 100’s box
  • Marlboro Menthol Blue Pack 72’s box
  • Marlboro Menthol Rich Blue box
  • Marlboro Menthol Rich Blue 100’s box
  • Marlboro Menthol Gold Pack box, soft pack
  • Marlboro Menthol Gold Pack 100’s box, soft pack
  • Marlboro Menthol Silver Pack box
  • Marlboro Menthol Silver Pack 100’s box
  • Marlboro Menthol Smooth box
  • Marlboro Menthol Smooth 100’s box
  • Marlboro Menthol Skyline box
  • Marlboro Menthol Skyline 100’s box
  • Marlboro Menthol Black box
  • Marlboro Menthol Black 100’s box
  • Marlboro NXT box

American snus varieties edit

  • Marlboro Snus Original
  • Marlboro Snus Mint

Heatsticks edit

  • Marlboro Heatsticks are a heated tobacco product which produces a flavorful nicotine laden vapor. On June 26, 2014 Phillip Morris announced plans to introduce Heatsticks in cities in Italy and Japan. 19

Marlboro in Canada edit

Philip Morris sold the Canadian rights to the “Marlboro” name to Imperial Tobacco Canada in 1932. After the brand’s successful American relaunch in the 1950s which later became well known to Canadians through exposure to the brand’s international sponsorships and advertising Philip Morris tried several legal manoeuvres in attempting to reacquire the Canadian rights, to no avail. Imperial Tobacco continues to sell a line of cigarettes under the Marlboro name in Canada, albeit with very different packaging from that of the Philip Morris product. Philip Morris retains the rights to the “rooftop” trade dress and other elements of Marlboro’s branding which were developed after the 1932 sale, and has historically used that trade dress in Canada in combination with the names “Matador” or occasionally “Maverick” for a line of Virginia blend cigarettes. 25 26

In 2006, Philip Morris International’s Canadian affiliate Rothmans, Benson & Hedges introduced a new product with the “rooftop” trade dress, and marked as being the “World Famous Imported Blend”, but not bearing any actual brand name. This led to a legal challenge from Imperial, contending that the new packaging created customer confusion by merely suggesting the Marlboro brand, thereby infringing on Imperial’s Canadian trademark rights. Canada’s Federal Court of Appeal ruled in favour of Imperial in June 2012. The judgment noted that Canadian regulations which (in most cases) prohibit the public display of tobacco products at retail locations i.e., customers must ask for a brand by name exacerbated the situation, as there were now two products that customers might be referring to when asking for “Marlboro”. 25 Though PMI is expected to appeal, shortly after the ruling it began using the brand name “Rooftop” on packaging for the previously unbranded cigarettes. 26

See also edit

  • Marlboro Friday

References edit

List of cigarette brands – wikipedia, the free encyclopedia

Cigarettes online Blog Archive Discount+cigarettes&find_loc=san+jose%2c+ca san francisco
Subsidiaries

  • Altadis
  • Commonwealth Brands
  • Gudang Garam
  • Habanos (50%)
  • Reemtsma

Predecessors

  • Edwards Ringer
  • F & J Smith
  • Franklyn Davey
  • J & F Bell
  • Lambert & Butler
  • Stephen Mitchell & Son
  • W.D. & H.O. Wills
  • William Clarke & Son

People

  • George Alfred Wills
  • William Wills

1Australia only 2Brands of Habanos, a 50 50 joint venture between Imperial Tobacco and Cubatabaco

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