The UK Electronic Cigarette Industry Association (ECITA) was established in June 2010 to tackle the regulatory discrepancies and uncertainties surrounding the sale of electronic cigarette products in the UK and Europe. By researching the various legal regulatory requirements for these types of products, ECITA has been able to develop the Industry Standard of Excellence Programme (ISE). The ISE offers support and assistance to ECITA members to ensure that they achieve compliance not only with the law, but with the best possible business practices. The ECITA name offers reassurance to consumers that the products sold by ECITA members are properly compliant with the law, and are regulated by means of regular internal auditing, as well as external oversight from Trading Standards and other government regulators. Trading Standards described the ISE as ” a Code any industry would be proud to have.”

An ECITA member’s product is an Excellent product.


E smoking 101: electronic cigarette reviews and beginner guide

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is a site about electronic cigarettes. We have put together all the information you need to get started with e cigs. We are also reviewing the most popular brands on the market, we have tested out several brands, and will continue testing and publishing more reviews.

What is E Smoking?

E Smoking or electronic smoking is inhalation of nicotine in a vapor form by using an e cigarette. Electronic cigarettes are non flammable products that use state of the art micro electronic technology which provides smokers a real smoking experience without the fire, flame, tobacco, tar, carbon monoxide, ash, stub or smell found in real cigarettes. The smokers still get their nicotine, but don’t get any harmful side effects of smoking traditional cigarettes which contain real tobacco.

There are lots of different electronic cigarette brands out there, and not all electronic cigarettes are equal. Besides great brands there are sadly lots of low quality brands available. So, if you want to get yourself an electronic cigarette, first read e cigarette reviews.

How Does It Work?

The electronic version of a cigarette can look like a real cigarette. The mouthpiece contains a replaceable cartridge filled with liquid. The main substances contained in the liquid are nicotine and propylene glycol. A rechargeable battery is used as power source. When air flows through the device, it is detected by a microprocessor. The microprocessor then activates an atomizer which injects tiny droplets into the air flow. This results in a vapor mist which is inhaled by the user. The addition of propylene glycol to the liquid makes the mist better resemble normal cigarette smoke. It not only simulates cigarette smoke but also the temperature of common cigarette’s smoke.

Will it help me quit smoking?

E Smoking, is not a method of quitting smoking. But it can easily help you stop smoking cigarettes, by replacing these with e cigs. E smoking is probably best described as an alternative nicotine delivery system.

How Much Does It Cost?

As starter kit can cost from $30 $120 dollars (you do get what you pay for), there is also an ongoing cost of additional consumables of perhaps $10 15 a week. This means that if you are even only a moderate smoker, you can expect to save money too.

Is it Harmful?

Initial studies indicate that it is considerably less harmful than cigarette smoking. Common sense tells you that not inhaling all the junk you get from burning tobacco is very beneficial to your e cigarette is the healthy alternative for the old fashion cigarette. Because atomization does not produce the particulate matter which results from the burning of plant material, there is no no tar, no carbon monoxide, and no ash. You will get the real tobacco taste, without any unhealthy addition. There are cartridges available for normal nicotine value, but also for less or no nicotine.

No less important, an e cigarette is also healthy for the people around you. Keeps your house clean. And maybe your partner will be more willing to kiss you, because there will be no cigarette smell afterwards.

Which Electronic Cigarette Should I Buy?

Many people start on an electronic cigarette that looks like a cigarette (those that use e cigs refer to tobacco cigarettes as ‘analogs’). It seems to help with the initial psycological aspect of moving from tobacco cigarettes to e cigs. It is certainly the case that the latest models of e cigs are very close to replicating cigarette tobacco smoking. Our recommendation would be to get yourself either V2 Cigs or Green Smoke. These are the brands we personally like the best, because they taste great, produce lots of vapor, and have a good battery. But surely read the electronic cigarette reviews of other brands as well, maybe there’s a product out there more suitable for you.

More questions? Read the FAQ section to find out everything about e cigarettes.